“Why whiskey?” you might ask. “Why not!”  An experienced marketer and event planner turned Texas whiskey advocate and whiskey sommelier, Jake co-founded Texas Whiskey Festival in 2017.  Jake’s approach to whiskey events and classes is to have a fun, relaxed environment for participants to both sample and learn about whiskeys while making memories with good friends – old and new.  Believing that the right mix of venue, ambiance, and people is the key to every good event, Jake plans all of his whiskey experiences with that in mind. 

Jake is also the CFO and co-founder of Craftsmen Events, an experiential marketing firm that believes music is the heart of a good event.  When not savoring a glass of whiskey or building events for clients, Jake is his wife’s #1 fan, a proud stepdad, and an aspiring pitmaster. We can’t define his space in golf, but he is happy to talk to anyone about it. 

Jake Clements talking to the crowd at the Texas Whiskey Festival

In the Media.

  • People sitting at a long outdoor wooden table during the Texas Whiskey Festival, with string lights overhead and trees in the background.

    Recap: Texas Whiskey Festival

    Once a year, pandemics withstanding, the Texas whiskey community gets together to mingle, gameplan, and present their latest offerings to over 1,200 people at the Texas Whiskey Festival in Austin. Jake Clements, founder of the festival and Director of the Texas Whiskey Trail, started the event five years ago with 11 distilleries and a desire to showcase Texas whiskey in a way that had never been done before.

  • A bottle of Still Austin bourbon whiskey labeled 'Cask Strength' with a graphic of a woman playing a guitar and a star, placed on a wooden table.

    These Whiskeys Were Just Named The Best In Texas And You Can Try Them At This Festival

    “Our panel of judges smell and taste their way through each whiskey, rating the aroma, taste complexity, and finish,” Jake Clements, Texas Whiskey Festival’s co-founder, said in a statement. “These are their winners, but remember the best whiskey is the one you like.”

  • Collection of various whiskey bottles on a wooden surface.

    Texas Whiskey Festival 2022 Winners Announced

    “Our panel of judges smell and taste their way through each whiskey, rating the aroma, taste complexity, and finish,” said Texas Whiskey Festival Co-Founder Jake Clements in a prepared statement. “These are their winners, but remember the best whiskey is the one you like.”

  • Person holding a bottle of Balcones Texas Single Malt Whisky at an outdoor event with people gathered in the background.

    5th Annual Texas Whiskey Festival scheduled for May 13-14, and tickets are now on sale

    San Antonians who love Texas-made booze can now plan for the 5th Annual Texas Whiskey Festival, which will take place May 13-14 at the picturesque Star Hill Ranch, just outside Austin.

  • Two bottles of Ranger Creek Texas Rye whiskey on a wooden barrel with other whiskey barrels in the background.

    Ranger Creek Texas Rye Cider Barrel (Tejas) Review

    Daniel and Rex review my first Tejas collaboration with Ranger Creek. They give me a little grief (I would expect nothing less) and ultimately give credit to Austin Eastciders, LOL.

  • Two bottles of Ranger Creek Texas Rye whiskey are placed on a wooden barrel in a warehouse with shelves of similar bottles in the background.

    4 New Texas Bourbons That Should Be On Your Radar Now

    San Antonio’s Ranger Creek Distillery released this limited-edition bourbon as the first collaboration in the Tejas series, a project dreamed up by Texas Whiskey Festival cofounder Jake Clements that aims to create unique offerings to showcase the methods and character of distillers across the state. Each bottling will be a limited release available only through the respective distiller.

  • Two bottles of Ranger Creek Texas Rye whiskey on top of a wooden barrel in a warehouse filled with wine barrels.

    The Whiskey Wash

    Collaboration is often a really good thing when it comes to multiple partners going in on the development and production of a new whiskey expression. In Texas, this has taken the form of a partnership between the Texas Whiskey Festival (which I was a judge at earlier this year) and Texan distillery Ranger Creek to create a rye whiskey finished in a cider cask from a local cidery.

  • Five men standing on stage at the Texas Whiskey Festival, with musical instruments in the background and a large banner displaying sponsor logos and the event name.

    Sample Whiskey From 26 Texas Distilleries At This Upcoming Festival

    Whisky fan Jake Clements, his wife Michelle and business partner Clayton Corn co-founded the Texas Whiskey Festival in 2017 out of their joy of whiskey. The initial idea came about over drinks at a SXSW networking event in March of 2017. “We started naming off different Texas Whiskeys we had tried and decided we could put on an event with just Texas Whiskey,” says Clements.

  • Stacked wooden barrels labeled 'Bourbon Whiskey' in a storage room.

    The Great Texas Whiskey Boom

    Earlier this year, Himstedt, Garrison, Phelps, and many of the other Texas whiskey distillers had gathered at the Star Hill Ranch in Northwest Austin on the evening before the second Texas Whiskey Festival. ….A decade into Texas’s whiskey experiment, Himstedt could see that an industry and community had blossomed.

  • A large crowd of people gathered at the Texas Whiskey Festival outdoors at night under string lights for a concert or event, with a stage illuminated in the distance and a church nearby.

    Texas Whiskey Festival returns in wild west-style setting

    There's no doubt about it: Texas makes whiskey that can hold its own against the legacy juice of Kentucky. But don't take our word for it. Try a variety of Texas-produced bourbon, rye, single-malt and other whiskeys next month at the returning Texas Whiskey Festival — which was apparently so successful last year that a change in venue was needed.

  • Six bottles of Still Austin Whiskey Co. whiskey, with labels indicating different flavors including New Make Whiskey, Daydreamer Whiskey, and Mother Pepper Whiskey.

    Texas Whiskey Worth Shouting About

    I didn’t know this – I don’t keep tabs on the potent potable scene in this town – until I was assigned to cover Jake Clements’ inaugural Texas Whiskey Festival a couple months ago.

  • Audience members watching a live music performance at the Texas Whiskey Festival, with musicians playing on stage, some wearing cowboy hats, and a large Texas Whiskey Festival banner on the wall.

    The Texas Whiskey Festival is this Saturday

    These days, you don’t have to go outside Texas to get great whiskey. And this Saturday, you don’t have to go outside Austin – or even beyond the welcoming space of the Bob Bullock Texas State History Museum – to get many of the great whiskeys that the Lone Star State has to offer.

  • Three bottles of whiskey from the Andalusia Whiskey Co. placed on a table with a decorative copper still in the background. Each bottle has a black ribbon and a medal labeled 'American Craft Spirits 2018.' The scene is part of the Texas Whiskey Festival.

    Whiskey Business Continues to Grow in Texas

    Andalusia is just one of many up-and-coming spirit companies to open in the past several years in the state. For that reason, the Texas Whiskey Festival was created. "We want to educate and get more people interested in Texas whiskey," Texas Whiskey Festival co-founder Jake Clements said.

  • Six whiskey glasses filled with different amounts of brown whiskey, lined up on a light-colored marble surface with a white tiled wall in the background.

    Texas Whiskey Festival comes to Austin next weekend

    The Texas Whiskey Festival is an event for people who love whiskey and those that make it.

Some people I have or do work with.

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